Kalshi Scores FIFA World Cup Spotlight as Prediction Market Trading Surges to Record
In brief Kalshi has teamed up with FIFA-linked ADI Predictstreet to expand its reach and step into the World Cup’s spotlight. Driven by intense sports wagering demand, weekly trading volumes for prediction markets surged to $14.5 billion. Platforms are aggressively scaling their World Cup marketing through celebrity and athlete campaigns. The world’s most anticipated sporting…