It’s a hen, it’s a airplane—no, it’s an actual man inside that billboard.
Netflix has formally taken promoting to a brand new degree whereas selling its new film The Final Home, starring Greta Lee and Wagner Moura, placing a performer inside signage on Sundown Blvd.
The corporate confirmed in a press launch Aug. 7 {that a} man is, certainly, “trapped” within the billboard—and can stay there till Aug. 8.
“A performer will ‘reside’ inside a totally furnished lounge constructed right into a billboard 30 ft above the bottom on the intersection of Sundown Boulevard and Selma Avenue in Hollywood,” the assertion shared by Netflix’s Tudum confirmed. “Whereas trying to hold on as usually as doable contained in the enclosed area, he’ll talk with commuters and passersby beneath utilizing a whiteboard.”
The streamer describes the publicity stunt as an “an eerie echo” of the upcoming movie’s plot—which sees Lee and Moura star as married couple Ann and Jason attempting to outlive with their two children whereas being trapped inside their dwelling.
